Stop Pulling the Race Card!

I’ve purposely avoided writing controversial articles because I prefer to be drama-free and to focus on education. But this topic of the “race card” is an important one, especially in light of Black History Month. Black History Month is celebrated for all of the major accomplishments contributed by African Americans, so why are so many from this population still pulling the race card when they don’t get certain, targeted opportunities?

“They didn’t hire me because I’m Black / Hispanic.” “I didn’t get promoted because I’m a woman,” even, “I’m too old, no one wants to give me a chance.” If you’ve ever said anything even remotely resembling these comments, I’ve got news for you.

It has nothing to do with your race, gender, or age. Rather it’s about a lack of connecting with your audience. Do you still think it’s ok to use a high-school looking resume and get paid that $80k? Do you think I should give you a chance when you don’t have any relevant experience to speak of? If you’re using the same channels as everyone else (job boards) and your resume isn’t robust, why would I call you over the 100 other, more-qualified applicants? It’s not your ______, it’s your marketing!

Hey, I’m black too! And…(dun, dun, dun…) I’m a woman. I wear my hair naturally and all those factors have no bearing on my success. I chose to study hard, practice, and get better at the work I do so that opportunities could find me. At one point I wasn’t very experienced, so I sought out opportunities to volunteer and gain experience so I could earn my way in the door. I was willing to invest in my own development and I joined up with professional organizations that could expose me to new opportunities and keep me abreast of all the latest trends in my industry. What are you willing to do?

This article is not for all people of color it’s just for the ones who have used race, ethnicity, gender, age, weight, or any other non-relevant factor as an excuse for not getting to where they wanted to go. If it’s you, please make the adjustment today or reach out if you have questions about what may be wrong with your marketing. I’m happy to sit with you for a free, 30-minute consultation just click the link below.

Written by Brenda: The one who will tell you like it is and help you get to where you want to be in your career. Click here to schedule your complimentary consultation.